Frequently Asked Questions

Our high-level process of executing a digital marketing campaign includes the following 6 steps: Assess, Plan, Build, Drive, Optimize, and Grow.

This is a very complex question which demands a thorough answer.

But, before we provide marketing budget recommendations, let's define it:

Your marketing budget refers to all costs for marketing, advertising, public relations, event marketing, and anything else you might leverage to promote the brand and drive revenue.

Based on the latest research, our expert opinions, and years of marketing experience, we, generally, recommend:

You should spend 2 to 5 percent of your sales revenue on marketing.

The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue if you're garnering less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range. For new companies (startups), especially those in competitive markets, these numbers increase to 12 to 20 percent. For established companies, you should be spending 6 to 12 percent of gross revenue on marketing.

As-needed communication, we will establish a bi-weekly meeting with you and your key stakeholders if necessary.

The primary benefit to having an agency manage your social media campaign is experience.

By focusing specifically on social media, The Ultimate Recipe Agency has the ability to stay up-to-date on current trends, tools, advertising strategy, platform changes, and know all of the ins and outs of the various intricacies of social media.

Good products + services deserve great content. This is the blood of generating revenue online. One of the most important elements.

Your strategist will schedule a kick-off phone call with you or your team.

We will take over the management of your campaigns at this time and follow up on the action items we outlined in our initial audit of your accounts.

Generally, within 1-2 weeks of our initial kick-off call, you will have a newly-revised series of campaigns ready to launch!  ( sometimes quicker )

We will test multiple strategies until we get the results we want.

Contracts can be terminated with at least X days written notice